Note to self....becoming a 'greener' designer

"Eco-friendly", "green", "eco-design" and similar expressions are frequently used to refer to processes and concepts that value environmental responsibility. Some designers and experts prefer to use these terms in addition to or instead of "sustainable". While not neccessarily incorrect, it is important to understand that terms such as "green" and "eco-friendly" primarily refer to the environment, whereas, "sustainability" also cinsiders the social and economic implications of materials, designs, and production processes.

• Is this the best method to communicate the message?
• What is the impact of making this piece?
• How can we lessen the impact if we print this piece?

After this initial discussion.....follow these 5 sustainable principles...

• Respect and care for the community
• Improve the quality of life
• Conserve Earth's vitality and diversity
• Minimize the depletion of nonrenewable resources
• Change personal attitudes and practices to keep with the planet's carry capacity

Each of these principle, in turn, encourage the designer to make the following, more conscious, design decisions:

• Design for re-use/longevity

• Design Cyclically, not linearly

• Choose recycled/non toxic materials

• Minimize waste ( e.g., use entire paper sheet)

• Minimize ink coverage

• Choose local vendors that use renewable energy and empty socially equitable and environmentally friendly business practices

• Educate consumers about the life cycle issues through message/marketing

Encourage others to design sustainably